It was a simple expression:
“Euh, allô! non, mais
allô, quoi. T'es une fille et t'as pas de shampooing? Allô. Allô! Je ne sais
pas, vous me recevez? T'es une fille, t'as pas de shampooing? C'est comme si je
dis: t'es une fille, t'as pas de cheveux.”
"Um, hello! No,
seriously, hello. You’re a girl and you don’t have shampoo? Hello. Hello! Can
you hear me? You’re a girl and you don’t have shampoo? It’s as if I say: you’re
a girl and you don’t have hair.”
Never mind her problematic assumption that the amount
of hair a person has determines their gender, or the now renowned phrase that
is splashed over French billboards and advertisements. Nabilla Benattia, a
popular French reality star, has even gone so far as to trademark the whole
phrase over its popularity. The perception of her character, which may or not
be scripted, along with her physical appearance, gender, and ethnicity
formulate a package that merit a critique of the nature of her popularity. Were
she not "exotic" looking (she is often referred to as the
"French Kim Kardashian"), with a name from the "bled," the
conditions of her popularity may have been different. Being a daughter of
an Algerian father, by default, she is subject to a set of
imposed norms that are framed by questions such as "What does an
Algerian woman look like?," "What does an Algerian woman act like?,"
"What does an Algerian woman believe?," and other rigid notions whose
scopes are limited to old binaries. These questions shape dominate perceptions,
as is evident through the highest searched terms in reference to Nabilla.



